Your Easy-to-Edit Website

Have it your way!

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I can't believe how easy this is. Eclectic Tech even told me what to put on each page of my website.
--Vulputate velit esse molestie. Consequat, NJ

I have no idea what to put on my website!

When you have trouble with website content, make sure to visit these resources:

I love how specific your testimonials are. I can tell that customers derived true value from your products and services. You only abbreviated identifying information if your services were of a sensitive nature, and for business-to-business services, you even provided me with a link to the client company's website so I know they really exist and can contact them about you. Even when you weren't able to provide names, you provided specific town and city information to help me feel at ease about your services. Thank you for having such specific glowing testimonies for your services!
--U. Legitis. Facit, NY

A Guide to Content on Your Website

What Should You Put On Your HomePage?

Less is more! The home page of a small website should be a summary page for the focal point of the website. You need to answer some questions for the visitor immediately:

  • "Why do I need to look at your website?"
  • "Do I belong here?"
  • "Do you have what I need?"

The Most Important Question

"Am I on the right website?"

Sales content on your home page

Any sales pitch on the home page should be stated in terms of how it benefits the reader. People will click through to other pages if you appeal to their needs. Choose your words very carefully, so that people will:

  • Have an emotional response
  • Get a good picture of what you're offering
  • Know exactly which problems your offering solves
  • Understand why you're the best (or only) person to get the offering from

Products or Services on your home page

If you're going to have a separate product(s) or service(s) page, then the home page needs to invite the reader to step further into your website. They need to feel as if you have an answer to their problems.

  • Be clear about the scope of your services without getting into heavy details
  • Make clear statements that either describe or appeal to your target market
  • Have visible and obvious links to the page with a product or service that fills a need
  • Make it clear that you deliver -- for example give prominent placement to a terrific testimonial